Have you heard about Little Lot? It's a gorgeous app for both your desktop and smartphone that provides you with beautiful wallpapers while supporting a cause near and dear to your heart. I had the chance to ask director Steve Hillier about the social movement.
Who are you and what do you do?
We’re the founders of Little Lot - a social enterprise converting advertising dollars into donations for our 10 partner charities. We got it off the ground late last year and are hoping to build a sizeable NZ audience over the next 3-4 months then launch in Australia/UK/USA later this year!
In a nutshell, how does Little Lot work?
You install our application on your computer or android smartphone, and it places a beautiful branded wallpaper on your lockscreen or desktop background each day. Advertisers are willing to pay top dollar to be featured in these personal spaces; and we donate 75% of that advertising revenue to the charity the user has selected.
So it’s a way for you as the user to generate a donation each day without reaching for your wallet. And we’re pretty sure you’ll love the wallpapers too!
How can we encourage the community to give more regularly and not just when a natural disaster strikes or around Christmas time?
This another one of the aspects that our partner charities see huge value in Little Lot. Our platform provides regular charity wallpapers updating the user about the projects the charities are working on and what your contributions are achieving. So for example, if you’ve selected Sustainable Coastlines, you might get a wallpaper featuring Piha Beach and the team that have just volunteered to clean it up.
What's the fastest way to help the causes within the Little Lot program?
It’s quick and easy. Go to our website http://nz.littlelot.
com and click download at the top right. You go through a simple sign up process, select which cause you want to support, and then you’ll receive your first wallpaper – that’s your first contribution right there. Each branded wallpapers you receive after that is making a contribution towards your chosen charity.